SEO + CRO: A Necessary Relationship

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The symbiotic relationship between Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) is crucial for achieving sustainable growth in digital marketing. SEO focuses on improving a website’s visibility in search engine results.…

Intro to Artificial Intelligence

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Introduction: The landscape of artificial intelligence (AI) is changing at an alarming rate. There are several significant trends that are currently shaping the future of technology and society. One of the most prominent trends is the integration…

Clean Design Principles

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In the fast-evolving landscape of digital design, the quest for clean, minimalist aesthetics continues to be a driving force. As we step into 2024 and beyond, the principles of clean design remain not only relevant but essential for creating…

SEO Principles

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SEO principles (Search Engine Optimization) involves a variety of metrics and strategies to optimize a website's performance in search engine results. While there are numerous factors that can influence SEO, here are some of the key metrics…

Digital Marketing Plan: 3 Months

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Digital Marketing Plan Steps Month 1: Establishing Foundations Week 1-2: Orientation and Immersion Gain a deep understanding of the client’s brand identity, target audience, and existing digital marketing plan strategies. Familiarize…

Consumer Touchpoints

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Consumer touchpoints are key considerations for any size business from startups to large corporations. Ensuring consistency across all your consumer touchpoints and materials is crucial for building a strong and recognizable brand identity. Here's…