SEO Principles

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SEO principles (Search Engine Optimization) involves a variety of metrics and strategies to optimize a website's performance in search engine results. While there are numerous factors that can influence SEO, here are some of the key metrics…

Digital Marketing Plan: 3 Months

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Digital Marketing Plan Steps Month 1: Establishing Foundations Week 1-2: Orientation and Immersion Gain a deep understanding of the client’s brand identity, target audience, and existing digital marketing plan strategies. Familiarize…

Consumer Touchpoints

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Consumer touchpoints are key considerations for any size business from startups to large corporations. Ensuring consistency across all your consumer touchpoints and materials is crucial for building a strong and recognizable brand identity. Here's…

2024: Mobile & Metric Focus + Minimal Design

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Modern Mobile Metrics: Clean layouts: Utilizing white space effectively creates a design that is easy to navigate and pleasing to the eye. Simplified color schemes: Adopting a limited color palette to avoid visual clutter and maintain…