Project Description:

Crafting Excellence: The Oslo Brewing Company Brand Odyssey

Step into the captivating narrative of Oslo Brewing Company, a pioneering contract brewing startup that emerged onto the scene in 2015, reflecting an evolution in the Norwegian craft brewing landscape. For over half of its existence, I served as both the Brand Manager and Business Developer, steering the brand’s journey with unwavering passion and visionary zeal.

Key Contributions:

• Strategic Brand Development: From its nascent beginnings, I embarked on a transformative journey to sculpt Oslo Brewing Company’s brand identity. Developing a compelling blend of tradition and innovation. I cultivated a cohesive visual narrative that resonated with our local and international audiences, setting the stage for enduring brand recognition. Responsibilities included product packaging design, label design, copywriting, brand strategy, and brand asset building: i.e. brand manuals and creative briefs.
• Multifaceted Sales and Marketing Initiatives: Navigating the intricate interplay between B2B and B2C realms, I navigated dynamic sales and marketing campaigns that transcended conventional boundaries. Harnessing the power of simple, yet elegant graphic design and captivating content creation, I curated brand experiences across digital and physical platforms, amplifying engagement and driving conversion.
• Operational Excellence and Expansion: As a driving force behind Oslo Brewing Company’s growth trajectory, I spearheaded our SEO focused web development via WordPress. I also leveraged CRM management through HubSpot to optimize customer relationships. Event planning, private label branding projects, impactful PR campaigns such as podcasts and press release interviews, were also my forte. Every endeavor was structured to elevate Oslo Brewing Company’s prominence in the competitive craft brewing arena.

Experience the culmination of creativity, strategy, and unyielding dedication that defines Oslo Brewing Company’s legacy. Let us raise our glasses to a journey marked by innovation, excellence, and boundless possibilities.