The Golden Ratio and Golden Circles + Sunk Cost Fallacy

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Golden Ratio: In the world of design, the Golden Ratio is revered for its ability to create visually pleasing and harmonious compositions. The Golden Ratio, approximately 1.618, is a mathematical proportion found in nature, art, and architecture.…

UI and UX Design Aspects

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In the realm of modern design, understanding the nuances between User Experience (UX) and User Interface (UI) is paramount for creating products that not only attract but also retain users. These two facets, though often conflated, serve distinct…

Clean Design Principles

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In the fast-evolving landscape of digital design, the quest for clean, minimalist aesthetics continues to be a driving force. As we step into 2024 and beyond, the principles of clean design remain not only relevant but essential for creating…

Consumer Touchpoints

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Consumer touchpoints are key considerations for any size business from startups to large corporations. Ensuring consistency across all your consumer touchpoints and materials is crucial for building a strong and recognizable brand identity. Here's…

2024: Mobile & Metric Focus + Minimal Design

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Modern Mobile Metrics: Clean layouts: Utilizing white space effectively creates a design that is easy to navigate and pleasing to the eye. Simplified color schemes: Adopting a limited color palette to avoid visual clutter and maintain…