Maximizing Brand Value + Change Management

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Maximizing brand value in today’s dynamic market requires strategic planning and adept change management. Understanding brand growth dynamics is crucial for any business aiming to maximize brand value. Here, we explore key strategies to help…

The Golden Ratio and Golden Circles + Sunk Cost Fallacy

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Golden Ratio: In the world of design, the Golden Ratio is revered for its ability to create visually pleasing and harmonious compositions. The Golden Ratio, approximately 1.618, is a mathematical proportion found in nature, art, and architecture.…

Clean Design Principles

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In the fast-evolving landscape of digital design, the quest for clean, minimalist aesthetics continues to be a driving force. As we step into 2024 and beyond, the principles of clean design remain not only relevant but essential for creating…

SEO Principles

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SEO principles (Search Engine Optimization) involves a variety of metrics and strategies to optimize a website's performance in search engine results. While there are numerous factors that can influence SEO, here are some of the key metrics…

Digital Marketing Plan: 3 Months

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Digital Marketing Plan Steps Month 1: Establishing Foundations Week 1-2: Orientation and Immersion Gain a deep understanding of the client’s brand identity, target audience, and existing digital marketing plan strategies. Familiarize…

Consumer Touchpoints

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Consumer touchpoints are key considerations for any size business from startups to large corporations. Ensuring consistency across all your consumer touchpoints and materials is crucial for building a strong and recognizable brand identity. Here's…